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Google Local Pack search results How do they work? Google considers many factors, as well as citation directories, when deciding whether to show your Denmark Phone Number List to people who have searched for the products or services you offer Cleared To take advantage of local citations, it is essential that you already have a Google My Business listing set up, claimed and optimised. In traditional organic SEO, links from a trusted relevant website are one of the main ranking factors Google uses. With regards to local SEO, text hyperlinks help rank Google Local Pack listings in the search results.